Saint Laurent Ww CRM Specialist m - W H/F Kering

Détail du poste

Résumé
ABOUT SAINT LAURENT

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called Rive Gauche', synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.
Today, Saint Laurent collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

Description de poste

ROLE :

TheWW CRM Specialistis responsible for supporting the Client Development team in the global customer relationship management (CRM) strategy, using data-driven insights to optimize client engagement, drive customer retention, and enhance brand loyalty.

Job Description :

Overview :

The WW CRM Specialist is part of the Client Development team and supporting the development, implementation, and management of the global CRM strategy for the Maison. The role works cross-functionally with marketing, retail training, Kering, operations and regional teams to ensure the CRM tools are utilized effectively and consistently worldwide.

RESPONSIBILITIES :
- Clienteling tools' development and execution
- Develop processes of sharing clienteling tools' updates to regions in a systematic, effective and clear manner
- Preparation of clear reports of KPIs of each clienteling tool (LUCE, Voices), share best practices and implement training / workshop to improve
- Preparation of training content for the usage of CRM tools for the regional and retail team and roll-out communication to the regions' Client teams
- Collaborate closely with regions for identifying enhancement opportunities in existing CRM tools and collaborate closely with Saint Laurent and Kering tech teams to enhance or develop new functions to improve efficiency of usage
- Compliance and Data Privacy :
- Lead coordination and project management of privacy program initiatives, including consent and contactability, data retention and disposal, client service privacy issues, and training.
- Collaborate with digital marketing teams to ensure compliant client data collection and use across digital channels and touchpoints including website, mobile apps, online ads, email, and CRM platforms (e.g. LUCE).
- Ensure all CRM activities comply with data privacy regulations, such as GDPR, CCPA, and other global standards
- Create and deliver privacy training and communications on proper data handling to employees and external digital vendors.
- Respond to client privacy requests and inquiries related to digital interactions and CRM data in a timely manner
- Identify and remediate privacy risks through audits of digital systems, investigations, and remediation plans.
- Stay current on privacy regulations applicable to digital marketing and CRM data
- Implement best practices for data security, ensuring client information is handled with the utmost care and confidentiality
- Data capture
- Support the implementation of monitoring tools and strategies
- Present results and best practices to regions to sustain and improve performance
- Present monthly data capture KPIs' reports to regions to sustain and improve performance
- Provide training and refresher materials to train store teams to maintain the quality and the Maison and Kering's standard of data capture rate

Requirements :
- Bachelor's degree in Marketing, Business, Data Science, or a related field; a Master's degree or specialization in CRM or Data Analytics is a plus.
- 3+ years of experience in CRM management, preferably within the luxury, fashion or cosmetics and skincare industry.
- Expertise in CRM platforms (e.g., Salesforce, Microsoft Dynamics, SAP) and marketing automation tools.
- Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
- Familiarity with data privacy regulations and best practices for data security
- Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously
- Highly resilient, relentless, and cheerful in the face of adversity
- Strong team player for cross-functional and multi-regions' collaboration
- Excellent written and verbal communication skills
- Adaptability to diverse markets and cultures
- Digital minded, curious about new habits and client behaviors
- You are fluent in English

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms - gender, age, nationality, culture, religious beliefs, and sexual orientation - enriches the workplace. IT opens opportunities for people to express their talent, both individually and collectively and IT helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

Type de contrat
CDI

Date de début
2025-04-07

Temps plein/Temps partiel
Temps plein

Organisation
Yves Saint Laurent SAS