Head Of Communication H/F Expliseat

Détail du poste

As a Head of Communications, your main role is to define, develop and execute an ambitious and impactful communication strategy, to continue the transformation of Expliseat brand from a technology start-up to an innovative industrial company.

Reporting to the VP of Strategy, Marketing and Communications, and with dotted line into the CEO office, your role is to :
- Define a communication strategy to develop our markets and our notoriety
- Analyze and understand aviation/transport decarbonization market trends to propose innovative and impactful communication campaigns ;
- Develop a strategy and an operational communication plan on our target markets in line with the pre-established budget ;
- Synchronize Branding, PR, Events and Social media activities to propel Expliseat internally & externally
- Develop communications around the strengths of our products, our company, our customer benefits.
- Optimize brand communication by developing co-branding with our customers ;
- Analyze feedback from communication operations and propose improvements ;
- Manage an internal training program to become an Expliseat ambassador ;
- Organization and implementation of communication actions
- Develop content, media and communication tools (articles, commercial brochures and presentations,
videos, kakemonos, newsletters, etc.) with occasional external assistance;
- Coordinate work with service providers and ensure the quality of projects and compliance with the
company's graphic charter (product renderings, design brochures, etc.) ;
- In coordination with the Marketing team, animate and manage a variety of communication channels :
- Digital channels (Website, social networks...)
- Media : point of contact for press officers, management of media events and press releases ;
- Develop successful company events strategies
- Management of exhibitions, conferences, customer and corporate event, etc. to promote company
values :
- Registration of Expliseat speakers and definition of language elements ;
- Mobilize the media on our news.
- Ensure the success of our participation in events (before, during and after) :
- Stand (provide instructions to suppliers for design, layout, etc. ensure supplier management, and
schedule and cost.) ;
- Dedicated communication (web page, brochures, newsletters, invitation, etc.) ;
- Interviews, photoshoots, etc. ;
- Speaker registration, conference, etc. ;
- Newsletters, internal report, etc.

Profil

Business graduate with a minimum of 10 years in B2B communication, and ideally in markets related
to Aviation and Mobility in General ;
You have experience in project management and cross-functional team leadership (both internal and
external) ;
You have the ability to bring new ideas and challenge the existing positioning ;
You are able to formulate a communication strategy at company and product level ;
You are proactive ;
Perfect written / spoken command of English and French is essential.