Global Marketing Manager H/F Uriage
Neuilly-sur-Seine - 92 CDI- Bac +5
- Industrie Pharmaceutique • Biotechn. • Chimie
Les missions du poste
The Dermatological Laboratories of Uriage are looking for a Global Media Manager to lead and elevate the brand's media strategy globally.
This role combines operational responsibility for the French market (in partnership with our global media agency) and a strategic global scope, supporting over 80 countries (subsidiaries and distributors).
KEY RESPONSIBILITIES
Media Strategy & Execution - France
- Define and execute the Paid Media strategy for France, aligned with brand priorities and key marketing moments
- Lead end-to-end campaign management in collaboration with the global media agency : briefing, activation, budget tracking, optimization, and wrap-up
- Ensure strong synergy between media campaigns, content, influencer marketing, and e-retail activities
Global Coordination & Market Support
- Develop and deploy global media guidelines : strategic frameworks, playbooks, formats, KPIs, and benchmarks
- Support local teams in adapting the global strategy to their markets : market calls, strategic consulting, and validation of key plans
- Animate a global media community to share best practices and scale successful initiatives
Performance Measurement & Optimization
- Build and manage standardized performance dashboards, define KPIs (ROAS, CPM, completion rates, etc.
- Lead post-campaign analysis and provide actionable insights to inform future activations
- Challenge agency recommendations to continuously improve targeting, formats, and efficiency
Cross-Functional Collaboration
- Work closely with Influence, Content, PR, Digital, and eCommerce teams to deliver integrated and impactful campaigns
- Take part in strategic planning meetings, bringing media insights and data to the table
- Contribute to internal media education through tools, workshops, and clear reporting
Innovation & Media Excellence
- Drive media innovation across the organization : testing new platforms, integrating AI tools, predictive targeting, advanced measurement
- Stay ahead of market trends, competitors, and technological shifts to fuel innovation
- Represent Uriage with a strong voice among global media partners, platforms, and agencies
L'adresse du poste
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Le profil recherché
Minimum 5 years of experience in skincare/beauty, brand-side only (experience at an advertiser is required)
Strong expertise in Paid Media, performance marketing, and omnichannel strategy
Proven experience managing a local market (ideally France) and leading global strategy or guidelines
Comfortable working in a matrix environment with multiple stakeholders
Analytical mindset, confident with KPIs and media dashboards
Strong communication skills, proactive, structured, and solution-oriented
Fluent in English and French (English is used daily)
Bienvenue chez Uriage
Derma is the skincare division of the leading Spanish group Puig, gathering the dermocosmetic brands :
- Laboratoires Dermatologiques d'Uriage, synergizing Alps thermal water and dermatological expertise to care all & every skin,
- And Apivita, potentializing nature & science to pollinate beauty holistically.
At Derma, we place our passion and commitment to natural & human ecosystems at the heart of everything we do. This value is captured & embodied in each one of our products, which are developed in a spirit of safety, efficacity and sustainability to convey the vision of a responsible beauty respectful of nature and people. Deeply imbued with this philosophy, our brands spread this unique beauty conception all over the world.
Hellowork a estimé le salaire pour ce métier à Neuilly-sur-Seine
Le recruteur n'a pas communiqué le salaire de cette offre mais Hellowork vous propose une estimation (fourchette variable selon l'expérience).
Estimation basée sur les données INSEE et les offres d’emploi similaires.
Estimation basse
42 500 € / an 3 542 € / mois 23,35 € / heureSalaire brut estimé
55 000 € / an 4 583 € / mois 30,22 € / heureEstimation haute
71 200 € / an 5 933 € / mois 39,12 € / heureCette information vous semble-t-elle utile ?
Merci pour votre retour !
- Neuilly-sur-Seine - 92
- CDI
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