User Acquisition Africa H/F Betclic Group
Bordeaux - 33 CDI- 🏠 Télétravail occasionnel
- Bac +5
- Média • Internet • Communication
Les missions du poste
At Betclic, we strongly believe that innovation comes from diversity and inclusion, and that every talent has a place. We foster a caring and stimulating work environment where everyone can thrive and contribute fully to our collective success.
Are you passionate about sports and tech? Do you want to take on challenges and shape the future of online gaming? Join the Betclic adventure !
ENTER THE GAME
The User Acquisition Executive will BE responsible for implementing and optimizing Betclic's acquisition strategy primarily in our African markets (including missions on the French market) for Social, Display programmatic and Search campaigns.
This role will focus on campaign execution, performance monitoring, partner management (media buying agency) and continuous optimization to drive user growth.
YOUR ROLE WITHIN BETCLIC
Your mission will BE :
Campaign Execution & Optimization :
- Manage paid acquisition campaigns across multiple traffic sources (Programmatic and Paid Social)
- Manage and optimize Search acquisition campaigns, including Apple Search Ads and SEA
- Optimize campaigns based on performance data to maximize ROI
- Monitor budget allocation and adjust strategies as needed
- Partners management
Market-Specific Growth Strategies :
- Develop and adapt acquisition strategies tailored to the African market
- Manage some acquisition channels for France.
- Test new acquisition channels and products to drive acquisition growth
- Stay updated on local regulations and market trends
Data-Driven Decision Making :
- Monitor and report key performance metrics (ROI, CPA, conversion rates, etc.).
- Analyze acquisition performance using data and KPIs
- Provide insights and recommendations to improve effectiveness
- Provide ad-hoc analyses and recommendations to optimize performance through data-driven iterations and A/B testing
Collaboration with Teams :
- Work closely with local marketing and business teams to align efforts
- Ensure coordination between global and local strategies for seamless execution
- Work closely with the Design team to create high-performing assets for acquisition campaigns
WHO WE ARE LOOKING FOR?
You should apply if :
- You have 1 to 2 years of experience in digital acquisition : Mobile App or Web
- You have experience in managing paid campaigns
- You have strong analytical and ad platforms skills
- You demonstrate autonomous and bold in testing and leading new strategies/channels/...
- You show leadership
- Have an interest in sport is a big plus
- Bring a previous SEA/Search experience is a plus
- Have experience managing agencies is a plus
- And finally, you are fluent in spoken and written English
WHAT ARE THE RECRUITMENTSTEPS?If your application is selected, you will BE contacted by Clémence within a week for an HR prequalification (30 minutes).
We will then ask you to complete the AssessFirst Test (personality, motivations, and reasoning).
You will then meet Olivier, User Acquisition Manager, your future manager, and then, Etienne, Head of User Acquisition
Finally, Clémence will conduct a final HR interview, and you will discuss your AssessFirst Test together.
To provide an ideal candidate experience, the Betclic recruitment process typically takes 4 to 6 weeks.
WHAT CAN YOU EXPECT?
- 25 paid vacation days and 10 "RTT" days
- A Ticket Restaurant® card loaded with €10 per day (50% funded)
- 100% coverage of a health insurance plan for you and your children
- 50% coverage of transportation costs or an annual sustainable mobility bonus (€200 for sustainable commuting)
- An advantageous telecommuting policy
- An annual training program
- Exceptional office facilities with a rooftop for sunny breaks and lunches overlooking the Cité du Vin
- Internal events to spice up your daily routine
- Free sports classes at our facilities
And most importantly, the opportunity to work in a young, friendly, and fun atmosphere !
This is a permanent position available in Bordeaux as soon as possible.Betclic Group - 117 quai de Bacalan 33300 BORDEAUX
All our positions are open to people with disabilities.
Bienvenue chez Betclic Group
WE ARE BETCLIC
Betclic is an online gaming and tech company that stands out for its dynamism and ambition. Driven by the energy of a fast-growing, multicultural, and international team, IT is a leader in sports betting across multiple countries. Every day, Betclic strives to provide its players with an optimal entertainment experience-safe, responsible, and supported by cutting-edge technology.
With its headquarters in Bordeaux, Betclic has 1,300 employees spread across five countries (France, Malta, Poland, Portugal, and Ivory Coast), operating in a hypergrowth environment. Here, every day is a new challenge in a modern and dynamic setting.
Hellowork a estimé le salaire pour ce métier à Bordeaux
Le recruteur n'a pas communiqué le salaire de cette offre mais Hellowork vous propose une estimation (fourchette variable selon l'expérience).
Estimation basée sur les données INSEE et les offres d’emploi similaires.
Estimation basse
36 200 € / an 3 017 € / mois 19,89 € / heureSalaire brut estimé
43 800 € / an 3 650 € / mois 24,07 € / heureEstimation haute
52 200 € / an 4 350 € / mois 28,68 € / heureCette information vous semble-t-elle utile ?
Merci pour votre retour !
- Bordeaux - 33
- CDI
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