Internship - CRM Specialist H/F Groupe Savencia
États-Unis Stage- 🕑 6 mois
- Bac +5
- Industrie Agro-alimentaire
- Exp. 1 à 7 ans
Les missions du poste
We are seeking a talented and motivated CRM Specialist to join our dynamic team in New York City. You will report directly to our Ecommerce Manager and play a key role in managing and optimizing our customer relationship strategies. As a CRM Specialist, you will BE an integral part of our customer relationship management team.
Key Responsibilities :
* Campaign Management : Assist in the planning, execution, and optimization of CRM campaigns across multiple channels, including but not limited to email, SMS, and possibly social media.
* Data Analysis : Analyze customer data (retail, web, and overall business) to identify trends and insights, segment audiences, and develop targeted marketing strategies. Use data to create reports that measure the effectiveness of campaigns and suggest areas for improvement.
* Content Creation : Collaborate with the content, design, and marketing teams to develop engaging and personalized content for CRM campaigns. Ensure all communications are on-brand and resonate with our target audience.
* Testing : Participate in the design and execution of tests to refine messaging, design, and strategy. Use findings to make data-driven recommendations for future campaigns.
* Customer Insights : Gather and interpret customer feedback and reviews from various channels (including but not limited to surveys) to understand their needs and preferences. Work with the team to implement strategies that enhance the customer experience.
* Cross-Functional Collaboration : Work closely with other departments, including sales, ecommerce, digital acquisition, marketing, customer service, corporate, and product development, to align CRM initiatives with overall business goals.
* Administrative Support : Provide day-to-day administrative support to the Ecommerce Manager, including scheduling, project management, and coordinating meetings.
* Reporting : Record, analyze and interpret all relevant CRM data (emailing, SMS, mobile notifications, etc.) to internal stake holders according to set timelines (weekly, monthly, etc.)
* Internship : From June 1st - Between 6 and 12 months
* This role reports directly to the US Ecommerce Manager and collaborates with the US Ecommerce team to contribute to the growth of online sales.
Nos étapes de recrutement
Les étapes de recrutement peuvent varier selon l’offre à laquelle vous postulez.
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Entretien téléphonique avec un chargé RH, pour échanger sur le poste et vos motivations
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Entretien physique, au sein des usines, pour rencontrer le responsable hiérarchique
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Entretien avec le N+2 et éventuellement l'équipe
Le profil recherché
Qualifications
* Bachelor's degree in marketing, Business, or a related field preferred
* Minimum of 1 year experience (including internships) in CRM and digital marketing.
* Strong analytical skills and the ability to interpret data.
* Excellent written and verbal communication skills.
* Proficiency with digital marketing tools and CRM platforms.
* Team player with the ability to work independently.
* Attention to detail and ability to manage multiple projects simultaneously.
* Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, PowerBI, etc.)
Raisons de nous rejoindre
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Primes d’intéressement, de participation et de vacances
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75% de prise en charge du Pass Navigo
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Restaurant d’entreprise, salle de sport au siège et espaces calmes
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Boutique avec les produits du Groupe au Siège
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Télétravail possible
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Présence à l’international (+30 pays physiquement : USA, Argentine …)
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Management de proximité et bienveillance
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Entreprise apprenante
Bienvenue chez Groupe Savencia
La Maison Du Chocolat is a renowned French Luxury Chocolatier, founded by Robert Linxe in 1977 in Paris. With over 40 years of excellence, La Maison Du Chocolat operates in four countries with more than 30 boutiques, Ecommerce, and a comprehensive Corporate Sales program. To enhance the company's presence and ensure continuous engagement, La Maison du Chocolat USA is seeking a dedicated CRM Specialist. Savencia is an international, family-based and independent food group infused with strong corporate values and a vocation : Leading the way to better food. With more than 24,000 employees in 37 countries, Savencia develops innovative products of high quality that are mainly commercialized in Retail and Food Service.
Groupe SAVENCIA consists of two entities : SAVENCIA Fromage & Dairy, a major player in processing milk and the world's #5 cheese manufacturer with strong brands, and SAVENCIA Gourmet, an international player in Premium Food Service, also presents in retailing and shops and specialized in sweet gastronomy / chocolate, charcuterie and seafood brands.
To know more : https://www.savencia.com/
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