Senior Digital Manager CDD 5 Months Paris 75 Fr 75002 H/F Coty

Détail du poste

Senior Digital Manager H/F

Temporary contract - 5 months

LANCASTER

This is a unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.

YOUR MAIN FOCUS :

Under the management of the Digital and IM/PR Director the Digital Senior Project Manager will :
- Propose and execute the international digital marketing strategy for LANCASTER MONACO, focusing on Europe as a business development priority, and declined to WW Expansion.
- Design & manage brand communication POE guidelines to ensure consistency between content & experience on all channels.
- Lead the partnership with IM/PR teams as well as media team to deliver strong digital communication guidelines
- Management of one Digital Project Manager Apprentice

KEY RESPONSABILITIES :
- Social Media
- Manage European conversational calendar across all social media channels in Europe (Instagram, Facebook, You Tube, Tik Tok, etc.) in close collaboration with the IM team
- Build and execute global and local paid campaigns in close collaboration with Global Media team
- Create best in class toolkits, ensuring budget sufficiency and support markets for local needs
- Analyze the trends, insights, markets feedback to identify any relevant new opportunity for the brand
- Content production
- Define content planning strategy for the brand in close collaboration with marketing, IM and multifunctional teams, in priority for Europe
- Coordinate content production with the Studio or partner agencies (i.e pitch, agency management, coordination with all the external or internal stakeholders) including

- Creative/assets and timeline definition per platform

- Production and post-production follow up

- Guidance for assets usage

- Deployment deck
- Digital amplification
- Define any relevant digital experience for the brand across all initiatives (offline and online) in both China and Europe
- Build a strong & efficient seamless consumer experience
- Analyze the trends to identify innovation that could BE used for consumer experience
- Track & analyze performance, suggesting opportunities for the brand
- ECommerce acceleration - in partnership with the Digital Junior Content Manager
- Establish and implement the road map for the brand in close collaboration with Global/Local eCommerce teams, European market ecosystem especially.
- Overlook eCommerce toolbox strategy for the brand across all initiatives
- Develop additional eRetailer relevant content or experience
- Improve permanent visibility on all eRetailer touchpoints via toolboxes/guidelines creation and continuous eRetailer audits
- Point of contact for markets

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and GO further than you ever thought possible - we'd love to hear from you.

YOU ARE A COTY FIT

As an experienced Digital Manager, you get energy from working in a fast-paced, diverse and international environment, with a team who is passionate about the work they do. Other than that, you :
- Have a master's degree in digital marketing, Communication or Related Field, but self-made experiences and professional paths are also interesting
- Have 6/7 years of experience in Digital Marketing

SPECIAL SKILLS REQUIRED
- Strategic- Planning, digital platforms, innovation, problem analysis
- Attractivity for the skincare and luxury industry is mandatory
- Business- Work-flow structuring, monitoring, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
- Creativity and Innovation- Creativity, Digital savvy, originality, intuition
- Leadership and Personal- communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration
- Fluent in English

OUR BENEFITS

As our Senior Digital Manager, some of the benefits you will receive are :
- A salary that matches your knowledge and experience
- Omni-Working : Hybrid flexible working model enabling employees to balance remote and office-based work and promote work / life balance
- Meal vouchers
- Public transportation refunds up to 50%
- 1 RTT per month

RECRUITMENT PROCESS
- If selected, our recruiter will contact you
- A telephone/online introductory meeting follows.
- A first online/in-person interview
- Second and third interviews, if applicable
- You will receive a proposal with the terms of employment.

ABOUT COTY

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to BE an equal opportunities employer. We do not discriminate against any candidate or employee and strive to BE an open, inclusive and diverse workplace where all employees can BE their authentic self. Join us in making over the world of beauty !

For additional information about Coty Inc., please visit www.coty.com/your-career.