Stage - CRM & Trade Marketing H/F Richemont

Détail du poste

MAIN PURPOSE

The CRM & Trade Marketing Intern is responsible with the local management of the customer portfolio management and the client strategy to support retail and marketing strategies to reach the sales objectives. His / her role will BE key to help the reach of local marketing and retail KPIs of client recruitment and retention, and he / she supervises the quality of the database in the Boutiques as well as supporting the definition of clienteling strategies in order to improve the client experience. He/she is in charge of the eDM / Newsletters campaigns lead by HQ : proofread of translations, wordings, and approval of test mails (this requires continuous communication in English with the global team and an excellent level of French). Also he/she is responsible to BE in contact with our commercial partners to support their CRM strategies.

KEY RESPONSIBILITIES

Key Responsibility 1 - Customer Data Base Management and strategies
- Ensure to communicate the KPIs to HQ and local team (monthly follow up). This requires good level of Excel analysis.
- Ensure enrichment, growth, setup and integrity of the CRM.
- Guarantee quality of the database from Boutiques.
- Provide updated client profiles and client information, close communication with marketing and retail team.
- Update and communicate the do's and don'ts of the database management to the sales associates.
- BE able to identify and anticipate key clientele problems / trends.

Key Responsibility 2 - Clienteling & Trade Marketing
- Define clienteling strategies and improve client experience : 1 :1 rendez-vous, quick wins strategies, new co-brandings partnerships, etc.
- Locally implement strategies to reach objectives with our top clients in close collaboration with Retail management.
- Define local opportunities to improve our clienteling.
- Support boutiques teams for events and activations with adhoc client lists.

Key Responsibility 3 - eDM Campaigns

Proofread of translations, wording and approval of test mails.
Daily communication with global team and CRM agency.
Support Wholesale partners with their Newsletters strategies.

Key Responsibility 4 - Reporting

Facilitate reports and analysis of the DB to management.
Elaborate dashboards and reports for the local management to support efficiently the set up of strategies to meet sales objectives and startegic KPIs.
Create new reports upon management and HQ requests.

Key Responsibility - Budget

Follow up of the CRM budget.
Suppliers and invoicing.