Head Of Brand F - m - d H/F Free2move

Détail du poste

Created in 2016, Free2move simplifies mobility-related uses by offering a wide range of services to satisfy everyone's travel needs.

With Free2move, you can rent a city car for shopping or foryour stay in Italy orbook a car park during your weekend in Paris... all in one click, on our web/mobile platform !

Born from the merger of the Stellantis Group and the start-up TravelCar, Free2move, thanks to its agility and its spirit of conquest has managed to establish itself in just few years as a reference player to revolutionize the mobility of all travellers.

Having become the #1 reflex for more than 6 million users, Free2move operates in more than 170 countries across 5 continents andis available in 30 languages and 26 currencies. 5000 partners trust us and several hundred thousand vehicles are available !

If you want to join a team of +750 experts and bold international projects, then you're in the right place !

You will evolve in an ultra-dynamic, innovative, agile, internationally-focused structure and integrate our talented teams, full of ideas and motivation and with multidisciplinary skills, at the crossroads of the digital eco-system and the fast-changing automotive sector.

We are looking for a strategic and innovative Head ofBrandto join our team.

This pivotal role will lead the creation, design, and management of content across all brand channels, including social media, websites, and digital platforms.

As the Head of Brand, you will BE directly responsible for increasing brand awareness across Europe and the United States, playing a key role in shaping and executing a unified content strategy that drives engagement, elevates our brand presence, and builds strong connections with our target audiences in both regions.

Your Mission

As the Head of Brand, you will BE responsible for crafting and executing a compelling content strategy to increase brand awareness, engage our target audiences, and strengthen our presence across international markets.

Your Key Responsibilities

Brand Strategy & Awareness
- Develop and implement a content strategy that enhances brand visibility and strengthens our positioning in Europe and the U.S.
- Ensure a consistent and engaging brand voice across all digital platforms.
- Collaborate with regional teams to adapt content to local cultures while maintaining global brand consistency.
- Management ofdesign / content / social media teams

Content Creation & Management
- Oversee the creation of engaging, high-quality content (articles, videos, infographics, newsletters, etc.).
- Lead and inspire a team of content creators and designers to produce impactful content tailored to various channels and audiences.
- Maintain an editorial calendar to ensure timely and relevant content publication.

Social Media & Community Engagement
- Define and execute a social media strategy to increase brand reach and engagement.
- Manage and grow our social media communities by engaging with audiences, influencers, and brand advocates.
- Ensure a dynamic, trend-driven content approach that resonates with our target markets.

Performance Monitoring & Optimization
- Analyze content performance and audience engagement using data-driven insights.
- Adjust strategies to optimize reach, impact, and brand loyalty.
- Report key metrics and trends to senior leadership to continuously refine our approach.

Cross-functional Collaboration & Leadership
- Work closely with marketing, PR, and product teams to ensure cohesive messaging.
- Lead and mentor a team of content creators, social media managers, and designers.
- Foster innovation, creativity, and best practices within the team.

Who You Are ?

Content & branding expert with 5+ years of experience in international markets (Europe & U.S.).

Management skills, at least 3 years of experience

Digital & social media savvy, with a deep understanding of trends and audience engagement.
Data-driven mindset to measure and optimize content effectiveness.
Creative & strategic thinker, capable of driving impactful storytelling.
Fluent in English and French, with excellent writing and communication skills.

What we offer

Working at Free2move means becoming part of a tribe in which the culture of performance rhymes with a good atmosphere. IT is also :
- A start-up spirit supported by a large Group
- The opportunity to revolutionize the uses of mobility with us !
- A neat integration to start well
- Lots of possibilities for development
- Collaboration with multidisciplinary and international teams
- International projects to perfect your background !
- An attractive salary
- A Swile card to enjoy all the restaurants around you !
- A mutual insurance financed at 60% and a providence in case of hard times financed at 100%!
- An access to our E-Learning platform :for the development of languages and other skills
- No-meetings days to boost your efficiency !
- Table football battles to relax

...This list is not exhaustive...

Job type :
- Permanent contractwithin the head office in the heart of the 9th district in Paris
- To BE filled asap

*Psst...! On vous file une combine :) Postulez, de préférence, en anglais