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Head Of Brand Activations H/F Motul

Aubervilliers - 93
CDI
Résumé de l'offre
  • Bac +5
  • Industrie Manufacturière

Détail du poste

Member of the Motul Global Leadership team and reporting to Motul's Chief Brand & Communication Officer, the Head of Brand Activations is the guarantor of the best activation and respect of the Motul brand image, oversees Motul's communication strategically & operationally through 4 main pillars :
Responsible for the elaboration and the management of the partnerships strategy within the Motul Group. In collaboration with the different stakeholders (Brand & Comm team, BUs, R&D, Product, CoE Market, Chief Business Officer) he/she designs, plans, implement and report on Brand Activations to support the company's strategic objectives.
Managing a team of 4/6 people, the Head of Brand Activation is responsible for the strategy and implementation of Motul's communication and business strategic plan :

SPONSORSHIP & PARTNERSHIPS
With the support of a Sponsorship manager :
Build & Implement Sponsoring & Partners (incl. OEM) Strategy :
· Define a new Motul partnership territory inline with the brand narrative (brand strategy) and business strategy
· Benchmark, identify and source the right strategic partners to meet the brand and company's objectives.
· Build, answer, nourish and coordinate a network that can feed the brand partnership territory
· Negotiate, contractualize, deliver, monitor and align Motul's & partner's benefits for each sponsoring deals.
· Coordinate with Stakeholders the implementation of these benefits into concrete 360°activation plans throughout the year
·Transmit, delegate & monitor to the stakeholders (BUs, Brand & Comm, Product, R&D...) the benefits negotiated to help them transform into concrete activations and maximize the output of each contractual counterpart and yearly assess the outcomes
· Set up a ROI approach and the appropriate tools to mesure & monitor

Brand representation :
· Represents the Motul brand across the world in the motorsport sector
· Point of contact for all the sponsoring global activities
· In charge to rollout the right opportunities to the right stakeholders within the group
· Guide and challenge the BUs approach and initiatives on the partnerships

EVENTS & ACTIVATION
With the support of an Event manager and an Event coordinator :
Manage strategically and operationally all gold event (corporate) happening in the world :
· Plan, manage & coordinate all activations involving Motul presence in External gold event worldwide (MotoGP, Dakar, WEC, Retromobile...)
· Build and Coordinate with Stakeholders the implementation of all the activation plan before, during and after the event (Team members, product dept., R&D, BUs...)
· Plan, manage & coordinate the Motul VIP programs related to gold events (Motul Experience) and Motul booth on same events

L'adresse du poste

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Le profil recherché

Education / Qualification : MASTER DEGREE MARKETING / Business School or equivalent/ Sport Marketing is a plus
Experience needed : 12 Years + of experience with at least 5 years experience in Management position
Motorsport / Automotive & Powersport Experience
Sponsorship & Brand Activation Expertise

Language : English main language for the job : Written & Spoken / French written & spoken / Every other language appreciated
Soft skills : profile used to evolve in Multicultural environment and international groups
Flexible, multi tasking with a strategic overview and able to compose with complexe situation and different influence poles
Very good relationship and negociation know how
Managerial skills

0 / 8

Hellowork a estimé le salaire pour ce métier à Aubervilliers

Le recruteur n'a pas communiqué le salaire de cette offre mais Hellowork vous propose une estimation (fourchette variable selon l'expérience).

Estimation basée sur les données INSEE et les offres d’emploi similaires.

Estimation basse

40 400 € / an 3 367 € / mois 22,20 € / heure

Salaire brut estimé

53 200 € / an 4 433 € / mois 29,23 € / heure

Estimation haute

68 800 € / an 5 733 € / mois 37,80 € / heure

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Merci pour votre retour !

Head Of Brand Activations H/F
  • Aubervilliers - 93
  • CDI

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Publiée le 11/03/2025 - Réf : 2025-912

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